Bumble is a relationship app that was the creation of Whitney Wolfe Herd. In order to build the brand into even greater success she recently hired Erin and Sara Foster, two sisters that are actresses as well as television producers. They are now the heads of creative for two of Bumble’s arms, Bumble BFF and Bumble Bizz. The former is a friendship arm while the latter is for professional networking.
When it was originally released in 2014, Bumble was a dating app with the unique twist that only women could initiate contact with another user. It has since expanded with the Bizz platform having been launched in October 2017. To support the platform the Foster sisters have been developing ideas along with Whitney Wolfe Herd. This includes ideas ranging from TV shows to dinners to panels. They have also explored forming partnerships with other female-led companies.
Whitney Wolfe Herd met Erin and Sara Foster at a panel called “Women In Entertainment” in June 2017. She had invited them to speak at the event. They were brought in to talk about their careers in the entertainment industry but the conversation quickly switched to a discussion about female friendships and entrepreneurial women. Whitney Wolfe Herd decided that she really wanted them to become part of her team during the course of this panel discussion.
Whitney Wolfe Herd established Bumble in September 2014. She is the company’s chief executive officer. The company’s headquarters are in Austin, Texas. Under her leadership Bumble is presently valued over $500 million. Her leadership has led to her being named by Business Insider as one of the 30 Most Important Under 30 in Tech, which occurred in 2014. Additionally, Elle’s placed her on their Women in Tech list in 2016 and in 2017 Forbes placed her on their 30 Under 30 list which highlights those who have found great professional success who are younger than age 30.
It was in Salt Lake City, Utah that Whitney Wolfe Herd was born. She went on to earn an international studies degree as Southern Methodist University. She started her first company while attending school which was a bamboo tote bags business. Her business profits were used to support the areas that had been affected by the BP oil spill off the coast of Lousiana.
Whitney Wolf info: www.linkedin.com/in/whitney-wolfe-1791a299