The world of fashion tends to be predictable as a trend is established by popularity, others struggle to emulate the latest trend and follow the rules so that the clothes they are wearing, the makeup they use, their hair styles, and the accessories used all fall under the umbrella of what is acceptable. That is why it is so refreshing to have Doe Deere, the CEO of Lime Crime Makeup Line, on the scene to take the rules and systematically destroy the styles that are expected and replace them with creative and alternative choices that appeal to a wide range of people. She is referred to as the unicorn queen.
Doe Deere has become adept at finding just the right combinations of colors that will not only provide a unique look, and set someone apart, but also look fantastic as well. That is why she has become the fashion world’s favorite rule breaker and leader. The “makeup for unicorns” line provides users with fanciful and vibrant products that are created cruelty- free. It is proof that a company can be both stylish and successful by continually veering of the accepted path of fashion. There is a place for glittery cosmetics and teal shaded lipstick. For those who are starving for a different look, the Doe Deere line is heaven sent because for some the alternative style is their style.
Doe Deere was born in Russia and developed Lime Crime Cosmetics as her signature venture. It is part of her personal quest to provide cosmetics that allow a person to have the freedom to express them in a unique way and to cover their perceived imperfections. Her belief is that beauty is what feels good at the moment to a person rather than what is most natural looking or provides a certain acceptable image to the world. Her focus is also on cruelty free cosmetics.
The Lime Crime style is always vivacious, daring and bright colors that allow people to express whatever they are feeling about themselves on that day or during that time of their lives. It is the self-expression and freedom that Doe wanted to allow the world to share. Rather than have the style of fashion dictated by an industry with very little room for individualism and personality, Lime Crime provides a choice. The company has been running since 2008 and has managed to break rules successfully and become a major force in fashion over the years.
If you are looking at your makeup and personal style and feel that it doesn’t express what is in your heart follow the path of Doe Deere. See a “rule” and break it. It doesn’t matter if it is wearing too many colors in your outfit, or that your eye liner and lip stick are too bold, there is a Lime Crime alternative for you that will allow any person to find their own unique style and expression. That is what fashion is all about for Doe Deere and those who wear the colorful and bold makeup.