Category Archives: Reputation Management

Companies Should Shift Their Focus To Reputation Marketing

With the focus today on a companies reputation, what you see more and more of are firms in the business of “Reputation Management”. Why is this? According to experts from, one of the problems is the internet and the fact that it is being used more and more as the basic research tool for anything and everything. Say you want to know who has the best FILL IN THE BLANK out there. The problem with this question is that anyone, and I mean anyone, can say anything, good or bad, about anything. The problem is, you have no way to tell if what they are saying is the truth or not. As an example, you might read don’t go to this Mexican restaurant, they have the worst food I’ve ever eaten, in fact, I got food poisoning the last time I ate there. Or you might read that Phil’s body shop does the best body work in Denver. But are these claims true? There’s really no way to tell.
That’s why companies that practice “Reputation Management” generally don’t have the shiniest of reputations. This is largely due to the fact that the companies reputation is something that they never even consider until there’s a problem. Then what they are actually dealing with is “Crisis Management”. This is because the company’s bottom line has been damaged by the negative review or the bad press or the customer complaints. Listen, by that time it’s gotten to this point it’s way too late for a quick fix. Why? Because a reputation, individually and as a company, is built up over time, not overnight. However, if you have this problem, you will have no trouble at all finding all kinds of shysters and hucksters in the marketplace peddling black-hat SEO tactics or offering five-star reviews from who knows where to fix your problem immediately. These kinds of services are completely worthless.

Because of all of the above, the term “Reputation Management” and many of the companies that engage in this service don’t have the best of reputations. This is also why your company should turn their focus from “Reputation Management” to “Reputation Marketing”. Marketing your reputation takes you into a whole new mindset and if done right you can essentially corner the market you serve. Here are just a few of the items you absolutely need to do to own this. First, you need to control your search engine results. If someone is searching for a product or service that you supply, your company name needs to come up in the first 20 search results at a bare minimum. The First10 is optimum. This, however, will probably take some specialty work but it will be money well spent.

Your second task is to ask your customers for reviews of your product or service. You, of course, want positive reviews but if there are problems your customers will certainly let you know about them. When you uncover problems it’s important to remember that you should immediately address and fix them. This is especially true if the problems you uncover are systemic or regular. Read original Forbes Article at