Beneful is a dog food brand that is owned by Nestle Purinastore Petcare. It was introduced to the pet food market in 2001 and has been making waves ever since. The company is ranked as the fourth most popular dog food for its line of dog treats and wet and dry dog food. The company has gained so much momentum and seen such success that it is now one of Nestle Purina’s biggest brands.
One of the reasons that the company has seen such success is because of their advertising methods. They have introduced advertisements on posters that smell to attract dogs. The smell emitted is the smell of their dog food and proved to be very popular. They have done a series of other innovative advertising campaigns that bring consumers in.
Beneful is very proud of the dog food that they produce. They have extensive health and safety measures to ensure that every bag or box of dog food or treats is at its freshest and safest for consumption. The Beneful company also holds its suppliers to high standards. All farmers of raw ingredients, whether it be plant or animal, is expected to follow a lengthy procedure from planting to delivery.
Beneful’s food quality has stood out for years, but it is now being competed against by newer dog food companies on the market. According to an article released by the Daily Herald, there are several companies that are pushing the growing trend of animals eating like their owners. This trend is catching on and can be see through the 45 percent growth in premium dog food sales since 2009. The industry now sits at 10.5 billion dollars in the United States.
Companies like Blue Buffalo are among the first to mix fruits, vegetables and whole grains into their canned foods and kibble with Rover’s chicken and lamb. Blue Buffalo went public last summer and some analysts foresee it topping 1 billion dollars of revenue this year alone. This type of strategy is making a variety of small companies standout.