Category Archives: Interesting Brands

Jeffry Schneider – An Inspiration to Many

Jeffry Schneider is the founder and CEO of Ascendant Capital LLC, an enterprise based in Austin in the year 2008. It provides marketing, sales, educational and financial services and raises funds.He holds a degree of Bachelor of Science from Massachusetts University, Amherst.

Jeffry Schneider has played a crucial role in the establishment of the enterprise. He started with almost nothing in 2008 and now has raised the company to a world class level, especially the previous 5 years have been very fruitful for the company as it was able to raise a fund of $1 Billion. This capital was further invested in an Automobile dealership, real estate, and technical industries. The employee strength has also increased from 2 to more than 30 because of his hard work and dedication.

Jeffry Schneider and his team have set a much higher aim this year, to raise a monthly capital of $50 Million. “We have to work according to the condition of the market and as per the current scenario alternative investment has high scope and opportunities”, believes Jeffry Schneider. A company’s environment has a great impact on the output of the employees. He has structured the company’s environment so as to develop trust and friendship among the employees and provide encouragement and optimism for better results.

Jeffry likes staying fit, doing exercises, eating healthy food and has even participated in many marathons. He loves traveling and exploring the world around us. He believes in charity and is a working member of many Charitable organizations such as The Gazelle Foundation, God Loves We Deliver.

How EOS Changed Lip Balms

Lip balms were for an incredibly long period, dominated by tubes of Chapstick and other similar products. Brands were competing based on price and customers had limited options available to choose between. Flavors were pretty much bland or cherry and all had very medicinal flavors associated with them.

Then EOS happened. EOS lip balm started seven years ago and quickly revolutionized the industry after showing up in major retailers like Walgreens, Walmart, and Target. Customers and market observers started to notice the new brand and over time has developed into a powerhouse which sells over one million units of lip balm each week.

How they were able to do so is part of article in Fast Money. EOS’ co-founder Sanjiv Mehra elaborated the steps that they took to develop their brand starting as a small start up and developing into the behemoth.

What EOS did was re imagine the lip balm industry given that the brands in the market were not differentiating themselves in any noticeable way. Lip balm was considered to be a commoditizied product with the market players competing on price rather than on product differences. According to, they stepped in an began to design products for the major buyers of lip balm; women, and developed a product that was increasingly organic, all-natural, had creative flavors and applicator tubes to deliver it. More so than anything else EOS’ choice of an orb as an applicator tube has allowed the brand to become differentiated in the eyes of their customers.

Overall, what EOS set to do, according to Mehra, was create a product that women enjoyed using and were excited to use, and certainly succeeded in doing so. Further, EOS created a lasting product and brand that has allowed the brand to continue to stand out and succeed despite the presence of emulations by the existing competitors in the industry and new start-ups.

Visit the EOS website @ and Facebook page to view the full EOS product gallery.