Category Archives: Banking Industry

Bradesco’s Luiz Carlos Trabuco Confirms The Future Of Banking Giant

When one of the largest financial services company in Brazil announces the appointment of a new president, causes somewhat of a panic as to what the future will look like. Bradesco was founded back 1943 in Marilia, and since then has grown to be one of the most influential bank and finance companies in the country.

Luiz Carlos Trabuco had humble beginnings as a low level banking clerk for Bradesco back in 1969, in Marilia, founding city of Bradesco. Luiz Carlos Trabuco worked as bank clerk until 1971, when he moved from Marilia to Sau Paulo. Luiz Carlos Trabuco, in 1984 would find himself in charge of the marketing department, as the Director of Marketing. Under Luiz Carlos Trabuco’s leadership, the marketing department changed how the traditionally did things as it pertained to the media, and intron the public. Luiz Carlos Trabuco, realized the culture had to be changed, and that’s exactly he did.

Luiz Carlos Trabuco as Director of Marketing began encouraging a more open and transparent relationship with the press. Luiz Carlos Trabuco was the Executive Director and President of Bradesco’s pension company. Luiz Carlos Trabuco was the Executive Vice President of Bradesco, from 199-2005. In 2009 Luiz Carlos Trabuco would become President of Bradesco. Luiz Carlos Trabuco announced the appointment of Octavio de Lazari Junior as the 5th president and will be officially president after the AGO meeting (Ordinary General Assembly) on March 12th 2018. The next president of Bradesco, Octavio de Lazari Junior earned his graduates Degree in economics from Faculty of Economics and Administrative Sciences of Osasco.


Mr. Octavio de Lazari Junior has a Financial Strategies and Marketing specialization degree from Fundacao Instituto de Administracao. Octavio de Lazari Junior began with Bradesco back 1978. Octavio de Lazari Junior was named the Agnecy Manager as his first title. Mr. Octavio de Lazari Junior was promoted to be the Department of Loans and financing in 2010 and in 2012 he was appointed to Board of Directors. In 2017 Octavio de Lazari Junior became the vice president, executive officer and chief executive officer.

It was confirmed by Luiz Carlos Trabuco the retirement of Lazaro Brandao. Lazaro Brandao, is a 91 year economic professional. Lazaro Brandao is the former president of the council and has been with the company for 75 years. Lazaro Brandao has also been on Bradesco’s council for 27 years. Lazaro Brandao’s was the board member who approved, Luiz Carlos Trabuco’s $ 5.2 billion deal to purchase HSBC. Luiz Carlos Trabuco’s was named Entrepreneur of the Year in 2015 for this record breaking deal.

Luiz Carlos Trabuco did acknowledge the public interest in who will be the next president and generally what the plans of Bradesco are. Luiz Carlos Trabuco did confirm Carlos Alberto Rodrigues, as the new vice president to take the place of Octavio de Lazari Junior, who with his promotion to president leaves a void in the vice president spot.

There are lots of changes on the horizon for Bradesco, and the new president will have his hands full in making things continue to more in a positive light.

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