Doe Deere is the founder and CEO of the highly successful makeup business Lime Crime. Many people are familiar with the makeup products itself, especially those that are makeup enthusiasts. That’s because Lime Crime has quite a following and it’s a makeup line that has been turning heads for a while now. A lot of people don’t know much about the founder, though. They may have seen pictures of her, but there’s so many fascinating layers to Doe Deere.
Deere sat down with Bustle to talk about how makeup rules are meant to be broken. That philosophy is exactly what has made her company so successful. There are is an extensive group of people that look to Deere for not only makeup products but advice as well. One of the first makeup rules that Deere said needs to be broken is don’t wear too much bold makeup at once. Deere is the perfect example of rocking a variety of bold colors and making it look good. That’s why she sells lipstick, eye shadow, eyeliner, and much more. She believes that all of these products, in whatever color the wearer chooses, can be worn together.
Another rule that Deere breaks is don’t mix too many colors. Anyone who knows Deere knows that colors are her thing. She is constantly rocking bright lips, eye shadow, liner, and hair. She never skimps on the colors and her flawless skin helps to pull her look off. Deere understands that other people want to rock the colors too. That’s why she offers such a variety when it comes to her makeup line. Deere sells lipsticks that come in shades of orange, purple, blue, red, and so much more. She also sells eye shadow and liners of the same color.
Finally, Deere broke the rule of wearing different patterns. Deere wears whatever she wants and she makes it look good. Just like colors, Deere feels that the patterns can be diverse as well. Deere likes to put together others who have broken these same rules and show them off. Deere has a look book section of Lime Crime where photographs of users are displayed. Here others can draw inspiration from them.
Overall, Deere is a woman who knows exactly who she is and isn’t afraid to show it. She wants others to be able to express themselves as well. That’s why she has put her whole heart and soul into Lime Crime makeup. Her makeup line is more than just products, they help people to form a lifestyle. Deere sees makeup as an art form and wants all of her followers to be able to express themselves, be bold, and turn heads. That’s what Lime Crime makeup is all about.