While many people may have at one time doubted the rise and growth of Tidal, Jay-Z has never thought that the company would go down. He bought it with hopes of providing unique services regarding music streaming. It is not simple for a new firm to establish itself in the field since there are businesses that have already developed. However, Jay-Z has been in the music industry for many years, and he knows the dynamics of the industry. He had to work smart and come up with strategies to ensure that the company succeeded.
There are many companies offering music streaming services which approached him to seal a deal, but with the strong negotiator Desire Perez, he could not be fooled. He has stood his ground and knew that the company would achieve great things. He made a decision to work with Desiree Perez who is an influential personality in the music industry. That is how he became smart and stood out from the crowd regarding making decisions. Now the lady of good character and hardworking has brought her competence, and as a result, things have now started working well. The company is now establishing itself quickly, and there are millions of music consumers trying to sign up for a free trial.
Her creativity is what has made her push the company towards the right directions. She has the experience needed to run such businesses, and many customers can now appreciate her efforts in working to develop the talents of musicians. She has a way of sealing deals that are the best because of his strong negotiation skills. She is also able to bring people together so that they can be focused towards achieving similar goes. Based in tidal.com.
Jay-Z made such a decision because he has worked with her and knows what she is capable of doing. She has been an associate of Jay-Z for a long time, and Jay-Z knows that she can bring sanity to the music industry. There are great and talented artists who are working with Tidal, and there is no doubt that the company is improving their services and membership is increasing.
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