Billy McFarland is an ingenious entrepreneur and meta physical inventor who has recently created an incredible way for individuals and businesses to save a large sum of money. Billy McFarland brainchild is Marnesis, a social network membership program of sorts that gives members access to a large array of discounts on entertainment locations such as bars, restaurants, concerts and amusement parks.
Magnesis brings these discounts to its members through the use of a metal card which acts in much the same way that a credit card functions.
The card is attached directly to a member bank account and can be used as a form of payment at locations stated above. This is a huge deal for average American consumers, but potentially a godsend for individuals directly involved in the business world.
An interesting fact that needs to be taken in to consideration is that business owners and sales people use these exact locations as their background for business meetings. These meetings can be extremely costly, especially when you understand that they do not guarantee any gain.
Through the use of Magnesis and its heavily discounted prices the same business meeting that at one point cost the company a hundred dollars might be able to be distributed among multiple meetings instead for the same overall price.
In his mission to provide consumers with a reliable and efficient way to save more of their hard earned cash, Billy McFarland has in a way revolutionized the business world as well.
According to Bloomberg, by saving companies money on business meetings so they can be used in a variety of different areas instead Billy McFarland has potentially crafted an answer to the economic woes of the American people.
While this program is currently only being supported domestically within the United States it still has relevance to the international business community.
It can offer the same discounted prices on entertainment venues that is currently being offered through the program today, but if applied to international markets there is not telling what benefits it can reap the entirety of the globe.
Business mogul and celebrity publicist, Jonathan Hay, has recently come forward with several tips that can have a considerable effect on any company’s online reputation. As an expert in online reputation management, his strategies are well worth considering. With that in mind, here is a quick overview of some of his bigger points.
- Embrace Publicity
“There’s no such thing as bad publicity.” It’s an old saying, but it’s one that is worth repeating. In Hay’s mind, both negative and positive news stories can have an effect on a business, the only difference in the impact is whether a company chooses to embrace it or ignore it. By owning up to past mistakes, or confessing to a scandal, it can often make a company look more sympathetic to the public than if they tried to fight it.
- Awareness is Key
While negative news stories can help build up a brand, that doesn’t mean negative advertisements should always be embraced. In fact, Hay says that it’s important for businesses to always keep an eye on how their brand is being perceived online. While a negative news story can improve a company’s digital presence, it can always sway public opinion if handled poorly. An online reputation management agency like Reputation.com can help manage this balance and ensure that a company’s image is always being positively presented.
- Keep Your Staff Coordinated
One of the biggest issues with managing a brand online is coordination. When different people in a company start leaking contrary information, it can make the company appear disjointed and possibly even incompetent. Again, an agency that specializes in online reputation management can help with this. Of course, the best way to improve coordination is to develop a reputation defense strategy directly with staff members. By having a readily available defense strategy, businesses can protect their interests regardless of when their reputation is at stake.
While there’s plenty more that could be discussed with each of these issues, they should serve as an effective baseline for businesses that are interested in improving their digital media presence.
Kenneth Goodgame is one of the most influential and successful marketers. He graduated with a Bachelor of Science from the University of Tennessee. Since he graduated, Ken had worked for several companies and improved their performance in the market. Ken Goodgame can be considered as one of the best marketing specialists in the world today.
Among the companies Ken has worked with includes. The Home Depot where he worked from 1994 to 2002, Techtronic’s Industry North America and True Hardware Corporation from 2013 to 2015.
Kenneth Goodgame focused on creating strategies and combining innovation for the marketing field. Through this, Ken has been able to have the company perform well in the marketing department and eventually grow its customer’s base.
His leadership skills played a significant role in employee engagement, and he utilizes the skills to motivate employees and guide them on what to do so as the company can receive positive results in return. For all the companies Kenneth Goodgame has worked with, his performance has been excellent, and this has had a positive impact on the business from the sales and marketing department, which is the heart of business.
While Kenneth worked at Techtronic Industries North America, a company based in Anderson, SC. He served as the president of the company. Ken had a number of achievements among them he led the company to make the first profits after it was bought.
He was able to restructure the company and move from $2.5 million loss to $5 Million profit. Ken was also able to grow sales with $9 million; he made the company get ahead of all the competitors.
Kenneth Goodgame later shifted to True Value Hardware Corporation. Here he served the Senior Vice President of the company and the Chief Merchandising Officer. Ken joined the corporation in the year 2013. Learn more about Kenneth Goodgame: https://angel.co/kenneth-goodgame
As the Senior Vice President, he adjusted pricing strategy and was able to win more clients. Ken implemented various ideas that earned revenue for the corporation. ZoomInfo said that Kenneth Goodgame made the company $8 million by allowing customers to purchase advertising space. The number increased to $13.5 in the year 2015.
Fueling a startup to maturity is one of the most demanding steps in the management of a business and this is something Mike Baur has explored quite well. One of the ideas he came up with to help young professionals with great ideas succeed in business is to launch the Swiss Startup Factory, which is working to fuel startups within Switzerland.
The Swiss Startup Factory offers an incubation program that ensures startups with the potential to succeed are given the support required to become strong enough to stand on their own. Intercepted in 2014, the Swiss Startup Factory has in the short period supported more than 10 digital businesses and is calling for more applications.
The Swiss Startup Factory analyzer picks the idea one has presented and reviews its strengths and weaknesses and any possible changes that can be made to make it better. This task is handled by a team of professionals who have a clear picture about the business worked and probably have special skills at reviewing businesses. Once the valuation and due diligence is complete, one is given advice that can help the idea to flourish in later stages.
Business model challenge
Before the business model is approved for full incubation, the Swiss Startup Factory experts first challenge it and seek to know whether you are prepared to handle challenges along the way. They offer a challenge that measures the capacity of the model to work in the digital world and still maintain its relevance despite challenges.
Once the idea is approved, the next level is to have it transformed to be aligned well in line with the needs of the industry. This ensures at the onset most of the challenges that kill young businesses are eliminated and what is left is the application of effort to market the business and create contacts, which the Swiss Startup Factory also helps startups to achieve.
Mike Baur is a venture capitalist with interest in digital-based businesses. To fulfill his zeal, he founded the Swiss Startup Factory, which has been offering support to startups within Switzerland. Mike Baur is a trained banker and until 2014, he worked in the private banking industry of Switzerland. When he retired this position he was 39 years old and he went straight into business. His first idea was the launch of the Swiss Startup Factory, a successful venture capital that has been operational since 2014.
Learn more: http://www.founderstories.ch/founderstories/mike-baur-swiss-startup-factory-ssuf/